Top 5 Social Apps in Nigeria in Q1 2022

In the first quarter of 2022, the top five social apps in Nigeria exhibited diverse performance trends on a unified platform. Here’s a closer look at the weekly downloads, revenue, and active user metrics for TikTok, Facebook Lite, Instagram, X, and Likee Lite - Funny videos.

TikTok from TikTok Pte. Ltd. saw its weekly revenue climb steadily, peaking at around $49.9K in the last week of February. Weekly downloads reached a high of 458.8K at the start of the quarter but showed a decline, ending at 161.6K by the last week of March. Active users fluctuated slightly, maintaining a range between 3.7M and 4M throughout the quarter.

Facebook Lite by Meta Platforms, Inc. experienced consistent weekly revenue, with a peak of $441 in the last week of February. Downloads peaked at 211K in the week of February 21, with active users consistently around the 20M mark, peaking at 20.4M in mid-March.

Instagram from Instagram showed a steady weekly revenue trend, with a high of $297 in mid-January. Downloads varied, with a peak of 164.2K in the first week of January and a low of 114.6K by the end of March. Active users remained stable, peaking at 6.5M in the week of February 21.

X from X Corp. had modest weekly revenue, with its highest being $54 at the end of December. Downloads showed significant fluctuation, peaking at 175.7K in the week of January 10, and active users increased from 1.4M to 2.2M by the end of the quarter.

Likee Lite - Funny videos by Likeme Pte. Ltd. had consistent weekly downloads, hovering around 29K. Revenue peaked at $261 in the last week of January, while active users remained relatively stable, with a slight peak of 535.9K in early January.

This data, sourced from Sensor Tower, provides a snapshot of the performance of these social apps in Nigeria. For more detailed insights, visit Sensor Tower.